Trail of Tricks and Potions
An interactive Halloween trail experience at Lakeside Shopping Centre that engaged families through character encounters and hands-on magic.
A closer look at the Trail of Tricks & Potions we created for Lakeside Shopping Centre. Kids began their journey at the Spells Shop with the playful Blue Witch, receiving their Cauldron Card before exploring the centre to meet magical characters. At each stop they collected themed stickers - from a gentle Werewolf to a mischievous Pixie and a candy-themed Gingerbread Witch - before completing their card in the theatrical Wizard’s Chamber. Here, families joined the Wizard in casting a spell and making slime together, creating a memorable Halloween take-home moment.
What we delivered:
Experience Concept & Trail Design: A full-centre Halloween trail designed to drive exploration and create engaging moments for families throughout the shopping centre.
Character & Interaction Design: A cast of immersive characters including Blue Witch, Werewolf, Pixie and Gingerbread Witch - each with bespoke interaction cues and sticker rewards.
Prop & Collateral Production: Custom Cauldron Cards and themed stickers to guide the trick-or-treat journey and encourage participation at every stop.
Wizard’s Chamber Finale: Design and delivery of the theatrical Wizard’s Chamber set piece, complete with spell casting and hands-on slime-making activity.
Event Management & Facilitation: End-to-end execution including performer management, activity coordination and seamless on-site delivery.
Impact: A highly interactive Halloween activation that boosted footfall across the centre, increased dwell time, and created shareable family moments.
