Branded Cash Grabber Experience
A fully branded, high-energy experience by CEP Agency — designed to boost student engagement, drive footfall, and kick off Freshers Week in style.
Students were invited to step into the bespoke Cash Grabber booth, grab golden tickets flying through the air, and win prizes from Five Guys, Pop Playroom, David Lloyd, and more. With bold branding, energetic hosts and a constant stream of participants, the activation turned a simple student night into a shareable, high-impact experience that captured the buzz of the season.
What we delivered:
Concept & Design: A fun, fast-paced activation tailored to The Rotunda’s student audience — designed to attract attention, generate content, and spark friendly competition.
Branded Experience Build: A custom Cash Grabber booth, fully branded with Rotunda visuals for maximum photo appeal.
Event Management: On-site coordination from CEP’s experiential team to manage flow, prize distribution, and engagement.
Prizing & Promotion: Integration of local brand partners and retailers, with golden ticket prizes promoting footfall and spend across the destination.
Impact: A standout Freshers Week moment that boosted dwell time, social shares, and brand affinity — proving that even a quick-win concept can deliver big engagement when styled and executed well.
