The Spiced Apple Bar
A seasonal pop-up experience designed to enhance shopper engagement and dwell time at The Liberty Shopping Centre
The Spiced Apple Bar was a festive pop-up activation designed to enhance shopper experience during peak Christmas trading. Offering complimentary spiced apple drinks, the bar created a natural pause point within the centre, encouraging shoppers to slow down and dwell longer within the space.
Considered design, seasonal styling, and hosted service were carefully balanced to ensure the activation felt premium while remaining operationally efficient, integrating seamlessly into a live retail environment and complementing the centre’s wider festive programme.
What we delivered:
Concept & Experience Design: A seasonal retail activation focused on enhancing shopper dwell time and overall experience. The concept centred on a cosy spiced apple bar that encouraged visitors to slow down and engage with the environment during busy trading periods.
Styling & Set Build: Bespoke styling elements created an inviting winter setting using premium finishes, seasonal décor, and thoughtful layout planning to maximise visual appeal and ease of flow within the centre space.
Hosted Service & Engagement: Hosted by trained staff, the bar delivered consistent, warm service throughout operating hours. Complimentary winter drinks were served efficiently to support high troughs in footfall without detracting from retail circulation.
Operational Integration: The activation was seamlessly integrated into the shopping centre’s footprint, working within the live retail environment while maintaining service standards, health and safety compliance, and clear visitor movement.
Event Management & Delivery: End-to-end delivery from CEP Agency including planning, build-installation, staffing, operational coordination with centre management, and on-site support throughout the festive period.
