The North Pole Post Office
An immersive Christmas experience designed to engage families and enhance dwell time at The Glades Shopping Centre.
The North Pole Post Office was a story-led Christmas activation that invited families to step into a festive postal experience inspired by the North Pole. Children were welcomed by elf performers and guided through writing their letters before posting them into Santa’s special mailbox, creating a clear and engaging journey within the centre.
Designed to operate seamlessly within a live retail environment, the experience combined bespoke set build, performer interaction, and structured visitor flow. The activation encouraged dwell time, supported the wider Christmas programme, and concluded with families continuing their journey to meet Santa.
What we delivered:
Concept & Experience Design: A festive, narrative-driven activation centred around letter writing and interaction, designed to engage families while supporting commercial objectives during peak trading.
Bespoke Set Build & Styling: A fully themed North Pole Post Office installation, carefully designed to be visually impactful while maintaining clear access, queue management, and retail circulation.
Performer-Led Interaction: Elf performers welcomed visitors, supported children with their letters, and guided them through the experience, ensuring consistent engagement and smooth visitor flow.
Visitor Journey & Flow Management: A structured experience designed to manage footfall effectively, integrating naturally into the shopping centre environment and aligning with Santa’s grotto operations.
Event Management & Delivery: Full end-to-end delivery by CEP Agency, including planning, installation, staffing, on-site management, and coordination with centre teams.
