Spooky Doors
A Magical Halloween Experience Driving Retail Footfall
For Halloween half-term, Lakeside Shopping Centre partnered with CEP Agency to create Spooky Doors: The Wizard’s Adventure — a 7-day immersive trick-or-treating experience designed to boost family footfall and create magical retail memories.
CEP Agency transformed the centre into a spellbinding Halloween landscape where families explored mystical doors, solved riddles, and met enchanting characters to help the Wizard restore his magical powers. The journey culminated in a slime-making finale, blending storytelling, interaction, and surprise-and-delight moments that kept visitors engaged across multiple touch-points.
What We Delivered
Design, Concept & Build: Created an enchanting Halloween storyline with bespoke spooky doors, immersive backdrops, and a cohesive adventure trail across the centre.
Live Performances & Characters: Coordinated costumed performers — including the Wizard, Apprentice, Dracula, Mushroom Fairy, Pumpkin King, and Gingerbread Witch — to deliver interactive, engaging encounters.
Interactive Riddle Trail: Designed a fun riddle-solving trail where kids collected magical ingredients and clues to help complete the Wizard’s spell, keeping excitement high at every stop.
Slime Bar Finale: Delivered a memorable grand finale where children used gathered items to help the Wizard cast a spell, restoring his powers and revealing the new Golden Apple.
Print & Signage: Produced eye-catching trail maps, signage, and materials to support visitor flow and enrich the Halloween atmosphere.
