Summer of Sport
An Energetic Multi-Week Sports Activation Driving Family Footfall
For five weeks over the summer holidays, CEP Agency transformed Lakeside Shopping Centre into a dynamic hub of athletic fun with Summer of Sport. Designed to inspire excitement for physical activity and boost family engagement, the event offered a mix of sports workshops, immersive zones, and interactive challenges — all while driving footfall and creating memorable experiences.
What We Delivered:
Event Design & Immersive Zones: Created the Sports Village selfie area and themed props, crafting an engaging visual environment to draw visitors and encourage shareable moments.
Live Shows & Workshop Programming: Organised adrenaline-filled performances and ran hands-on workshops, including football, BMX, cheerleading, table tennis, basketball, and sports simulators — designed to appeal to all ages and skill levels.
Interactive Trails & Prizes: Designed the sports ring trail where kids collected stamps to spell “SPORT,” completing passports for entry into prize draws and encouraging exploration across the event.
Event Build & Operations: Managed the full setup of the Sports Arena, coordinated live performers and trainers, and ensured seamless delivery of all activities, boosting visitor engagement throughout the centre.
