North Pole Adventure
An Immersive Festive Grotto Experience for Retail Spaces
For the festive season, Highcross Shopping Centre partnered with CEP Agency to create a magical winter activation that would attract families, increase dwell time, and enhance the overall shopping experience.
We transformed an empty retail unit into Snowflake’s North Pole Adventure—a fully immersive grotto installation complete with themed décor, lighting, interactive touchpoints, and live performers. The result was a vibrant, festive journey that delighted families and drove meaningful engagement across the centre.
What we Delivered
Design, Concept & Build: Developed a captivating North Pole grotto experience, transforming a vacant unit with draping, lighting, and winter props. Designed every element to encourage family interaction, from Santa’s sleigh to a magical environment that sparked festive joy.
Live Performance & Character Coordination: Managed a cast of live performers, including Santa and elf hosts, who brought the grotto to life through warm, character-driven interactions that elevated the visitor experience.
Interactive Ring Trail Experience: Created a bespoke trail featuring giant golden rings and North Pole characters. Children followed printed maps to collect letters spelling “MAGIC,” promoting exploration, story immersion, and active participation.
Print & Way-finding Materials: Designed vibrant trail maps, signage, and queue management solutions that supported visitor flow and added polish to the event environment.