The Butterfly Garden

A butterfly-themed trail and craft experience promoting positivity through affirmations.

Step into The Butterfly Garden, a whimsical spring activation brought to life at The Glades in Bromley. Designed to inspire creativity, connection, and confidence, this immersive experience invited families to explore a vibrant garden filled with interactive moments and meaningful takeaways. From mindful trails to hands-on crafting, young visitors were encouraged to discover their inner “I am...” with every fluttering step.

The Butterfly Garden event was a truly joyful and vibrant experience. The team brought so much energy and warmth to the space, especially with how beautifully they engaged the children. The costumes were absolutely stunning! It all created a really magical atmosphere at The Glades!
— Katy Prokhorova, Marketing Manager at The Glades, Bromley
The Butterfly Bellhop

What we delivered:

  • Design & Concept: Curated a thoughtful, multi-sensory journey that blended visual impact with emotional connection.

  • Immersive Zones: Installed a giant butterfly-themed colouring wall, daisy-shaped craft tables with wooden butterfly kits, and a large-scale balloon flower wall for colourful photo moments.

  • Interactive Affirmation Trail: A bespoke butterfly trail featuring props, floor vinyls, and maps. At each stop, children collected positive words—like joyful, brave —to complete their “I am...” affirmation map.

  • Live Performers: Cast and managed stilt-walking butterflies, butterfly-themed usherettes offering branded jelly bean treats, a face painter, butterfly bellhop actor and butterfly craft station hosts.

  • Print & Production: Delivered trail signage, maps, craft instructions, and branding for a cohesive look and clear visitor journey.

  • Event Management: Oversaw the entire experience—from logistics to live delivery—ensuring a seamless event.

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