Love in Bloom
A spend-and-receive Valentine’s activation rewarding shoppers with bespoke floral gifts
Love was in full bloom with this elegant Valentine’s activation designed to delight shoppers and drive retail engagement. Featuring a beautifully styled flower cart, spend-and-receive gifting, and interactive hosting, the experience turned everyday footfall into meaningful customer moments and memorable brand connections.
What we delivered:
Design & Concept: Developed a romantic, high-impact flower cart installation to anchor the Valentine’s activation within the centre.
Retail Gifting Activation: Rewarded shoppers spending £30+ with complimentary flower bouquets, boosting retail spend.
Customer Interaction: Engaged a professional Love Ambassador to connect with visitors and encourage social sharing.
Branded Signage & Data Capture: Delivered cohesive visual branding and QR-led data capture, supporting the centre’s marketing objectives.
Visual Styling: Installed vibrant floral displays, themed floor graphics, and a standout photo opportunity to increase dwell time and shareability.
Event Management: Managed all logistics, staffing, and onsite delivery for a seamless, stress-free activation.
