Love in Bloom
A spend-and-receive Valentine’s activation rewarding shoppers with bespoke floral gifts
Love was in full bloom with this elegant Valentine’s activation designed to delight shoppers and drive retail engagement. Featuring a beautifully styled flower cart, spend-and-receive gifting, and interactive hosting, the experience turned everyday footfall into meaningful customer moments and memorable brand connections.
“Working with CEP has been an absolute pleasure. Their ‘Love in Bloom’ installation for Valentine’s Day created an unforgettable experience for our customers while benefiting our occupiers and driving data capture. They truly think of everything, ensuring perfection in every project.”
What we delivered:
Design & Concept: Developed a romantic, high-impact flower cart installation to anchor the Valentine’s activation within the centre.
Retail Gifting Activation: Rewarded shoppers spending £30+ with complimentary flower bouquets, boosting retail spend.
Customer Interaction: Engaged a professional Love Ambassador to connect with visitors and encourage social sharing.
Branded Signage & Data Capture: Delivered cohesive visual branding and QR-led data capture, supporting the centre’s marketing objectives.
Visual Styling: Installed vibrant floral displays, themed floor graphics, and a standout photo opportunity to increase dwell time and shareability.
Event Management: Managed all logistics, staffing, and onsite delivery for a seamless, stress-free activation.
