Back 2 Cool
Back 2 Cool was our bold, interactive five-day activation — combining nostalgic school-day moments with modern, trend-led activities to engage families, support back-to-school shopping and increase dwell time.
At The Glades Shopping Centre in Bromley, we transformed the Central Atrium into a colourful Back 2 Cool experience packed with activities for children, teens and families to enjoy throughout the day.
From K-Pop hair braiding and immersive VR gaming to creative crafts, sweet treats and photo opportunities, the activation blended school-day nostalgia with the latest trends — creating something exciting for every generation.
The result was a vibrant destination that attracted attention, encouraged participation and gave families even more reason to spend time at the centre during the busy back-to-school period.
What we delivered:
K-Pop Hair Braiding: A professional stylist created colourful, K-Pop-inspired hairstyles, giving visitors a fun new look and a memorable experience.
VR Gaming Zone: Two VR headsets offered a rotating selection of immersive games, bringing a modern twist to lunchtime gaming and keeping children and teens entertained.
Back 2 Cool Craft Bar: A fully stocked creative station where children could get hands-on, personalise their own crafts and take their creations home.
Locker Selfie Area: A bespoke school locker-inspired photo opportunity featuring colourful props and styling.
Pick & Mix Tuck Shop: A nostalgic, school-themed sweet station where visitors could enjoy their own bag of pick & mix treats.
Shop & Win Promotion: Customers spending £50 or more at The Glades could enter for the chance to win one of 15 prizes, supporting retailers.
Set Design, Styling & Bespoke Build: A bold, cohesive event environment featuring bespoke props, floor graphics, locker styling and branded details.
Operational Delivery: Full end-to-end management including creative concept, design, supplier sourcing, staffing, logistics, installation, live event delivery and de-rig.
